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Research papers

Collaborative knowledge on Asian consumer consumption

This paper set out to show pan Asian consumer trend data across FMCG markets and countries by highlighting the fastest growing categories and focusing on the dynamic dairy category across the main markets of Asia. Asian FMCG trends do show both...

Catalogue: Asia Pacific 2002
Authors: Geoffrey Pickens, Helen Passingham-Hughes
Companies: INTAGE HOLDINGS Inc., KANTAR TNS Malaysia
December 1, 2002
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Citation

Pickens and Passingham-Hughes (2002a, December 01). Collaborative knowledge on Asian consumer consumption. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/collaborative-knowledge-on-asian-consumer-consumption